Maniac Studio has created a brand identity for Ancestro mezcal that portrays the alcoholic beverage’s ancestral legacy through a simple and unpretentious design of clean and earthy colors and precise lines. The depiction of six rabbit heads on the label gives the design an edge of mysticism, as it associates the brand with the cultural legends of “Centzon Totochtin” linked with mezcal.

Mezcal is a Mexican distilled alcoholic beverage surrounded by rich history, culture and mysticism. It was considered a divine gift and it is currently part of the Mexico’s cultural heritage.