Let’s All Go To the Lobby: A24 Releases a ‘Movie Chocolate’ Brand

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First, Netflix came for popcorn. Now,  A24 is coming for chocolate.

A24’s Movie Chocolate packaging, featuring design and branding courtesy of Day Job for AMC theaters, showcases bold patterns featuring colorful starbursts and playful motifs with a celebratory approach and a hugely nostalgic movie theatre influence. Plus, the three flavors are thoughtfully theatre-inspired; Fizzy Fountain Soda is a creamy root beer flavor with effervescent popping candy; Popcorn & Candy is pretty straightforward, with popcorn and candy-coated chocolate pieces infused within, while Salty Peanut Crunch features chocolate with salty peanuts and caramel crunch.