France takes on mochi with plenty of style in flavor with Tiliz’s Le Mochi Glacé. Clémence Gouy designed a dynamic, youthful system for the new brand with a simple approach that pops on a freezer.

While the center of the look is based around no-nonsense photograph and sans serif, Gouy used a cool trick to make them really stand out: the repeated name of each flavor forms the background in a flexible range of electric palettes, creating an almost subliminal effect.