Clean beauty has been all the rage for a minute, but the look of the products can be a little, well, crunchy. Kleer Skincare wanted to create a brand that was not only accessible and sustainable, but looked great on a modern vanity, and EightySeven helped them succeed with flying colors.

Color, on the note, is a huge hook for this funky design, like the Jelly Cleanser’s orange tube and blue lid. The boxes look especially cool too, with the logo’s funky “k” carved into the outside, revealing a peek into a brown gradient palette to pay tribute to the brand’s wide coverage of skin tones. The logomark ties it all together with dynamic lettering that uses a different font for each character, landing an effect that feels both slightly offbeat and just right.