Herefor created the packaging design for JOI (Just One Ingredient) plant milk, focusing on sustainability and joy. The new design features less packaging, zero food waste, and more servings per container. It includes a fully-customizable and shelf-stable product, now available in glass jars and compostable pouches. Izzy, Co-Founder of JOI, praised Herefor for their personal, engaging, and thought-provoking approach to developing a brand that tells their sustainability story effectively.

JOI (Just One Ingredient) is the most planet and people friendly plant milk ? Store-bought plant milk is 98% water and, thanks to JOI, we now have a better solution. With less packaging, zero food waste, more servings per container, and a fully-customizable and shelf stable product, all you have to do is add water and en-JOI.

We worked with the team on a complete rebrand with two important goals in mind: tell their sustainability story in a clear and compelling way and infuse their system with joy. We also took their pack forms from plastic tubs to glass jars and launched their Oat Milk Powder in a fully compostable pouch.