There’s no better time than summer to release a new beer, and Stella Artois is taking full advantage of the timing. The Belgian brewer released its first new beer to market in 15 years, highlighting a refreshing, tasty brew dubbed Stella Artois Unfiltered.

Stella Artois worked with renowned design agency Jones Knowles Ritchie (JKR) to develop a toolkit of digital assets, brand identity, motion design, and a packaging system that highlights the premium qualities of the unfiltered beverage.