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Jens Nilsson Delivers Bold Branding for Swedish Vegan Junk Food Joint, Dirty Vegan
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Meet Dirty Vegan, a Swedish vegan junk food joint designed by Jens Nilsson that breaks the mold with extra bold and playful branding. Specializing in indulgent vegan fare like burgers and craft beers, the brand deviates from typical green, health-centric veggie-laden imagery. The vibrant design, featuring striking colors and cheeky illustrations, captures the spirit of fun and rebellion.
Dirty Vegan, a Swedish restaurant and bar concept entirely devoted to vegan fare, specializes in unhealthy junk food such as burgers and craft beers. The idea of the restaurants identity, with its lip licking mouth symbol, draws inspiration from a questionable nightclub vibe rather than conforming to the conventional image of a traditional all-green, health-centric vegan culture.
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