Because Heirloom Coffee is a brand so focused on sustainability, Pavement Design created fully recyclable packaging for the brand. Not only do the packaging designs promote the brand’s eco-friendly mission, but they are bold and colorful, differentiating itself from the overcrowded coffee market. The hand-painted abstract aesthetic paired with custom typography creates a packaging design that’s both effortless and intentional.

Heirloom Coffee Roasters is on a mission to preserve the future of coffee by only hand roasting coffees cultivated from 100% regenerative farming techniques. By 2050, 60% of the world’s coffee growing regions may be unable to produce coffee due to over farming, soil degradation and deforestation.