Vitamins aren’t a scam, supplements can help with your immunity, and herbal medicine isn’t made up of old wives’ tales. Still, the wellness space has become overcrowded with preachy, pushy brands that have moved the market away from the natural and nutritious and into a world of branding and packaging that feels like it’s either yelling at you or is all flash and empty promises.

Wooden Spoon Herbs is a brand founded in 2014 by clinical herbalist Lauren Haynes. The brand began as a small farmer’s market booth but now sells for the mass market, and with that tremendous growth, the brand needed a packaging refresh. The new packaging, designed by Gander, combines educational materials with a clever, eco-friendly design. In addition, the brand genuinely practices what it preaches, from utilizing plant-based inks and recyclable glass to FSC-certified labels and using recycled materials for shipping.