Back in the roaring 90s, American consumers were replacing their favorite foods with fancy-seeming, European fare. People started drinking lattes, and restaurants covered everything with balsamic vinegar.

Ice cream brand Breyer’s was famously known for using natural, pronounceable ingredients in their products in the 80s, but that wouldn’t win over the suddenly Continental-craving American consumer, so they introduced Vienetta to the US market. Based on the TV commercial, the frozen dessert, which consisted of ribbons of whipped ice cream with chocolate, was the epitome of class and taste and meant to be served on fancy china and crystal.