• Epoch designs limited-edition packaging for the beer brand 1664 in collaboration with French artist Camille Walala for Lunar New Year.
• The limited-edition packaging is festive and colorful, and, as a French-inspired celebratory presentation for the beer, it aims to increase brand awareness in Asia.

Beer brand 1664, owned and brewed by Heineken in the UK and by Carlsberg worldwide, has been in Asia for 8 years, but has largely failed to make its presence known. Lunar New Year (LNY), however, was a perfect opportunity to make a splash and raise brand awareness.

1664 enlisted design studio Epoch to launch limited-edition packaging to commemorate LNY and increase its foothold in Asian markets. LNY is a celebratory time, and Epoch’s design brings a French approach to festivities to an Asian holiday, enlisting artist Camille Walala for 1664’s campaign.