Ed Sheeran isn’t the only celebrity that pairs fine cuisine with ketchup, but he is perhaps the most likable. The UK singer-songwriter has worked with talented, big-name musicians and producers such as Taylor Swift, Pharrell, One Direction, and Justin Bieber, but his latest collaboration isn’t with a mega pop star, or a TV cameo so bad the writers burned it with fire, it’s an ad campaign for his favorite condiment, Heinz Ketchup.

Sheeran’s love of the sauce has been documented before, in fact, he has a member of his entourage carry a bottle of the stuff to ensure he has on-hand for every meal, whether the restaurant has it in-house or not.

The recording artist also has a tattoo depicting the iconic bottle’s label on his arm, a demonstration of how much he loves the tomato-derived sauce. Ed is also on record, saying were he elected Prime Minister of the UK, he’d make bottles of Heinz ketchup compulsory anywhere chips (or fries, dammit) are sold.