Date Better’s packaging, redesigned by Marisa Sanchez-Dunning of If Only Creative, takes the energy of snack branding and pushes it into playful territory. Each of the flavors has a bold color blocking system paired with punchy typography that feels almost hand-drawn.

Phrases like “These dates won’t ghost you” and “It’s what’s on the inside that counts” are printed across the packs, giving the boxes a personality that leans more flirty than functional. Layer in unexpected textures, doodle-like shapes, and color palettes that clash just enough, and you’ve got packaging that’s designed to be just the right amount of quirky. 

Marisa Sanchez-Dunning gives us the inside scoop on the redesign below.