Cue revitalized Kamora Coffee Liqueur with a vibrant packaging design inspired by ancient Mayan tradition. Focused on invigorating the brand and resonating with younger consumers, the high-energy expression competes with industry giant Kahlúa. The redesign features Kamora’s visual brand elements, vibrant red hues, rich coffee tones, gold patterning inspired by the sun, and a bold wordmark. The updated packaging respects the brand’s heritage and establishes a modern and appealing presence, setting the stage for expansion into innovative new products and recipes.

Kamora crafts this rich coffee liqueur to honor ancient Mayan tradition. Made with authentic Mexican coffee, the product had a loyal following, but lacked energy and a strong presence on shelf. We were tasked with invigorating the brand to challenge category convention and reposition it with younger consumers. We responded by creating a new, high-energy expression designed to compete with its main competitor, Kahlúa.