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Crafting the Ideal Package for Selling Spirits (with NEENAH Packaging)
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By: Julie Wolfson
Think about your favorite spirits. Can you picture the bottle? Do you first imagine a green Jameson bottle with the cream label and classic burgundy and gold accents? Or do you see the grey goose on Grey Goose? Or maybe your first thought is the wide bottle of Hendrick’s gin in dark glass with their iconic white diamond-shaped label.
Do you want a gin and tonic now?
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