There’s nothing wrong with tearing into a gloriously buttery chard’ while watching the latest football match.

That’s what they call them, right?

While beer is usually more associated with football than wine, Constellation Brands, owners of Corona and Svedka vodka, believes that gridiron fans will drink wine if it comes in a can, announcing a sponsorship deal with the NFL to promote their Woodbridge wine and new canned wine line, Crafters Union.