Covet is a new style of chocolatier based in Dubai. Using an artisanal ‘bean to bar’ method, Covet meticulously sources the finest organically grown cocoa beans from around the world to deliver premium-quality chocolate to a discerning customer base. The company’s production process is nothing short of remarkable. To perfect the flavour and texture of the chocolate, Covet’s cocoa beans are handpicked, roasted, cracked, sorted, winnowed, ground, conched, tempered and finally wrapped with care and artistry.

Covet’s branding and packaging reflects the company’s organic, natural philosophy while emphasising the concepts of craftsmanship and small-batch goods made by hand. The illustration on the front cover depicts chocolate-making as an art form. While detailed and refined, it is also minimalist and striking in a way that aligns with the company’s purist vision and request for a luxury look and feel. The use of coloured pencil mirrors the company’s commitment to use organic ingredients sourced from nature. An illustration of a bird passing an organically grown cocoa bean is subtly incorporated to introduce an animalistic element together with a poem in the form of a letter engraved as the backdrop intended to be read by any observant customers. It is no coincidence that the material used for the outer package is uncoated recycled paper stock which echoes the brand’s natural approach.