THIS IS IT! DIELINE Awards 2026 Late Entry Deadline Ends Feb 28
Concept: Coca-Cola Le Parfum
By
Published
Filed under

By
Published
Filed under

Wonchan Lee created a unique concept design, Coca-Cola Le Parfum. The idea: What if the most beloved/hated and the most iconic American brand-product, Coca-Cola, launches a parfum range?
This sophisticated parfum collection features two distinctive ranges: Coca-Cola Le Parfum: Classique, the classic Eau de Parfum range and Coca-Cola Le Parfum: Belle, a lovely Eau de Toilette range mainly for 20s-30s females. A sleek and minimal approach was used on each bottle.
Get unlimited access to latest industry news, 27,000+ articles and case studies.
Have an account? Sign in