Dzmitry Samal designed a unique concept for beverage cans. The shape is much more geometric – featuring facets, instead of the familiar smooth round cylinder we’re used to. The new can design utilizes a process called impact extrusion, a process where an aluminum slug (solid piece of metal) is pressed at a high velocity with extreme force into a die/mold by a punch.

The usual cylindrical can is made by a similar, but different process. The cans are generally produced through a mechanical cold forming process that starts with punching a flat blank from very stiff cold-rolled sheet. The flat blank is first formed into a cup about three inches in
diameter. This cup is then pushed through a different forming process
called “ironing” which forms the can.