A breakfast cereal brand is usually as strong as its mascot. Without Tony, Frosted Flakes would just be corn flakes coated in sugar, and would anyone even bother with Raisin Bran if not for that friendly, smiling sun on the front of the box? Even the beloved General Mills breakfast staple Cinnamon Toast Crunch currently features Minion-like anthropomorphized cereal squares dubbed cinnamojis.

Cinnamojis are back, and for the first time, they have breached the Cinnaverse/cereal bowl divide with cinnamoji expressions blasted onto IRL cereal pieces. The limited-edition Cinnamoji Toast Crunch packaging features the plucky characters taking over the box, spray painting their faces onto the cereal bits, and replacing the word “cinnamon” with a graffiti-styled “Cinnamoji.”