Sure, anyone can make their packaging look cool, but can it also tell a story?

Hershey and HP Indigo, now in their third year celebrating International Women’s Day, have launched a new campaign to make “Invisible Women Visible,” with limited-edition packaging showcasing their many victories. Using digital printing technology, the #HerForShe campaign transforms the beloved Hershey’s milk chocolate bar into a virtual handheld billboard honoring women across Brazil.