Caliu’s packaging, designed by Daniela Barrio de Mendoza, plays with bold contrasts and playful geometry. The oversized, rounded logotype takes over the front of the packaging, while checkerboard motifs and diagonal stripes add movement across pizzas, pastas, and sauces.

The color palette fatures lavenders, cantaloupes, creams, and cornflower blues, and is a nod to the Mediterranean. Each element feels intentionally graphic and modular, designed to stack and repeat, making the grocery shelf look styled.