Would anyone like a side of tradition with their morning coffee? Cafe La Nacional unveils a gorgeous, brand identity that utilizes an old Mexican coat of arms to showcase a high-end coffee brand that pays attention to the past. The type-forward coffee cups utilize a san serif font that leaves a consumer have a distinct historic feel, all while showcasing Cafe La Nacional as a trendy way to start your day.

We were tasked with rebranding Cafe La Nacional. It was imperative that it retained the traditional angle that’s crucial to the brand since it homages it’s Mexican roots.