Brand Refresh For Open Water Highlights Sustainability

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Pretty much everyone drinks water. It’s one of the essential substances we consume—and no, Mountain Dew isn’t a suitable alternative, weirdo.

But with a million plastic water bottles bought every minute, hydration isn’t salvation for the planet. Unfortunately, the same sources of that water we all rely on for life are also negatively impacted by the sheer amount of bottles we consume. Carrying a refillable canteen is an obvious sustainable (and stylish) alternative, but that’s not always a viable option, like at concerts or stadiums.

Editorial photograph