The packaging for GOSE by Cerveza Cru Cru, designed by Bullet, takes an abstract approach to the beer’s key ingredient, the grasshopper, or “chapulín,” by integrating playful elements rather than literal imagery.

The label’s bold, textured typography mimics the roughness of a grasshopper’s exoskeleton, while vibrant colors evoke the tangy, refreshing qualities of the GOSE style, creating a visual experience that mirrors the beer’s eccentricity and cultural significance.