The snack market is overwhelming, and there’s no denying it. However, when brands can innovate a new type of snacking, the packaging helps further differentiate the brand. Bluff is a new-to-market rice chip brand, and the brand’s colorful pouches, designed by Studio Fable, are bright and joyful and definitely help the brand stand out in a sea of sameness. Plus, the package’s oversized geometric details add an additional splash of interest to an otherwise simplistic design.

Bluff Snacks created these crunchy rice crisps that are simple, healthy, gluten-free, and vegan. These crunchy crisps are made without any preservatives, additives, or chemicals whatsoever. The brief was to keep the pack clean, simple, and bright with a direct call out to the product’s top features and an appetizing picture of the product on the front. We delivered with this design.