“I actually never wanted to be a graphic designer,” the ridiculously talented and prolific graphic designer Abraham Lule shared with me recently over the phone. 

The Mexico-born and New York-based lettering luminary and spirits label whiz might not have wanted to be a graphic designer, but he sure is a damn good one. “I was never like, I really want to do graphic design, although, perhaps that was just my ignorance. Because, of course, I was always into what I do now,” he continued. Before accepting his graphic design destiny, Lule pursued advertising, studying it for three years in Argentina. But his innate artistic ability proved too hard to deny, and he eventually gave in.