Nicolas Pereira Odorizi and Nicoli Lima de Avila crafted the packaging design for the conceptual brand Picpak. The canned food brand aims to revolutionize the market by redefining convenience and healthiness. The design’s vibrant colors, iconic stamps, and explosive graphics directly engage urban consumers seeking flavorful and practical choices. The explosion-themed pictures resonate with the brand’s name and playful ethos, breaking from conventional visuals. The illustrations enhance legibility and product identification and connect with consumers through fun recipe suggestions, facilitating usage while challenging misconceptions about canned foods’ taste and health benefits.

The growing demand for canned foods is driven by the urban population seeking more convenient, flavorful, and healthy options. In this context, Picpak emerges with the purpose of transforming this segment and inspiring people to engage more with the product and their diet. The packaging design presents a project with vibrant colors and visual elements, including iconic stamps, graphics, and illustrations, aiming to establish direct communication with the target audience.