Canada’s Moosehead Breweries used to stand out on the shelves with its green import-style bottle, but the brand required a modern design update. The brand turned to Conflict to create a packaging system that introduces a new sense of fearlessness with the moose at the soul of the design. The new cans and bottles emphasize a contemporary approach while also celebrating the conventional elements of the brand’s past.
Moosehead Breweries is Canada’s oldest independent brewery. For decades their flagship beer was known to Canadians as the domestic beer in the green import-style bottle, which set them apart from their brown-glass competitors. To return Moosehead to its premium roots, and modernise the brand without losing its soul, we evolved the brand by building off the elements from its original packaging design dating back to 1978 – the look that made them so iconic to Canadian beer drinkers for decades.
