Francesca Maxera’s Updated Packaging System Is Deliciously Charming

Published

May 31, 2023

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Francesca Maxera is more than a pastry brand; it’s a brand that connects others. The updated branding and packaging system better reflects the charm and personality seen through whimsical typography and charming colors.

Editorial photograph

Originally from Lima, Perú, Francesca Maxera has been baking ever since she was a kid. Francesca pursued her studies at Cordon Bleu Peru and Hofmann Barcelona. She is widely known in social media with more than 52k followers.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover