Featured image for Skittles Partners With LGBTQ+ Designers For Limited-Edition Pride Packs

Skittles Partners With LGBTQ+ Designers For Limited-Edition Pride Packs

by Rudy Sanchez on 05/03/2023 | 2 Minute Read

Mars-owned candy brand Skittles has unveiled its 2023 Pride packs. For the second consecutive year, Skittles has teamed up with LGBTQ+ artists to visually tell Pride's story via candy packs.

Artists working with Skittles this year include Brooklyn-based Zipeng Zhu, Philadelphia muralist and street artist Symone Salib, and illustrator Mady G. Also collaborating with Skittles is Bianca Xunise (the first nationally syndicated non-binary cartoonist) and NYC-based illustrator Shanée Benjamin.

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The Skittles Pride packs are available in 4-ounce sharing packs and resealable 15.6-ounce pouches. Each design starts with a white background, similar to Skittle’s 2020 rainbow-less Pride packaging. All five designs share colorful presentations with themes of inclusivity and love. Additionally, the Pride rainbow and its set of colors are featured prominently in each design but through the unique lens of each artist.

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Each Skittles Pride package also includes a QR code that directs users to Skittles.com/Pride, where they can learn more about each design from the artists.

Furthermore, Skittles will donate $1 from every pack sold (up to $100,000) to GLAAD, an LGBTQ+ advocacy group.

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“As part of Mars Wrigley's commitment to inspire moments of everyday happiness, Skittles is honored to once again celebrate, uplift, and provide visibility to the LGBTQ+ community," said Gabrielle Wesley, CMO of Mars Wrigley North America, in a press release. “This year, our artist partners are using their pack designs to tell stories of LGBTQ+ experiences–stories that have the power to create community, reveal identity, and generate empathy.”

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Skittle Prides packs will be available from May through mid-July.