“I’m much more focused on questions than answers.”

That’s how Noah Brier kicked things off from the stage of BrandX, the first-of-its-kind conference about AI in branding and marketing.

Also, the “X” is silent, which is a little confusing, but then again, so are most facets of AI. Two years ago, crypto baffled you. Last year, it was likely NFTS or the metaverse—now, we’ve got AI to contend with (and maybe whether it will kill us all a la Skynet). For what it’s worth, I don’t believe it will destroy us all, but I do think it will have some lasting effects on branding and marketing—hence, why I’m at BrandX in the first place.