Olive oil is the little black dress of the kitchen—always in style and versatile enough to complement any cuisine.

But this past week, a dollop of drama hit the olive oil world despite its relative consistency. In recent years, new brands have hit the market, some that shed the old-world look of years past in favor of something more contemporary and, well, hip. We’ve even witnessed a drastic packaging shift from the usual glass to plastic squeeze bottles.

Seemingly everyone’s new favorite olive oil band, Graza, launched last year in one such squeeze bottle, offering a new, playful take on traditional olive oil packaging, and there have been a few up-and-coming brands that have been influenced by Graza’s success and have also released oil in the same vessel.