Frescobaldi is one of the most influential family farms on the Italian scene. Recently, the brand turned to Auge Design to create an entirely new visual identity and packaging system. The new system takes inspiration from the farm’s land and the nearby ocean, so the box highlights a mimicking of the sea breeze over the farm; plus, the Tyrrhenian Sea inspires the blue box. Beyond the sleek package, the copper foil adds a touch of premium-ness that elevates the packaging further.

The Solution / Project Description