PG Brand Reforming Company designed Stickys’ packaging to reinvent how young people view breathing strips. Instead of taking the brand in an overly medicinal direction, the packaging is minimalistic, simple, and radiant. The simple typography paired with a bright splash of color reinvents the perception of breathing strips from a medical viewpoint to one more focused on self-care.

Sometimes the simplest solutions are the most effective, but to sell them to your audience, you need to package them correctly. We all use patches when we accidentally cut our fingers or scratch the knee falling over the curb. Our client suggests another use for elastic patches — to stick them on the nose to breathe in a completely new way. We’ve checked: it’s like rediscovering the process of breathing.