TEQUILA SALAMANCA’s One Of A Kind Packaging System

Published

It’s easy for tequila packaging to all start to look the same. Similar fonts, color palettes, and bottle designs. And yet, HI! ESTUDIO has designed a one-of-a-kind bottle design for SALAMANCA TEQUILA. The bottle creates space within the glass, representing the brand’s cave history. The orange seal and foil eye illustration proves the brand cares about the details. Additionally, putting the label at the bottom of the design further sets the packaging system apart from its competitors.

Editorial photograph

SALAMANCA TEQUILA. A dream that started in Nigeria. The creation of a tequila that will combine both cultures in a single bottle. This is how Salamanca arose. Salamanca tells the story of a tequila that emerges from a cave found on a hill, hidden in the hills of Nigeria with a spirit drink worthy of sharing with different cultures. The shape of the container arises from the abstraction of one of the rocks found in the hidden caverns, in SALAMANCAS, an interpretation of the integral concept made into a bottle. We designed a bottle that creates a space to show the history of the brand, one of its facets shows an illustration that represents the hidden cave and the glow of the agave from the hills of the highlands of Jalisco, which can vary depending on the type of tequila that is packaged.