Hoop Tea Spiked Iced Tea Is Taking Old School Design Elements And Fusing Them With A Contemporary Aesthetic

Who doesn't love a quintessentially quaint and wholly retro packaging system? Designed by Bullish, through a relationship with Anheuser-Busch,? Hoop Tea's spiked iced tea packaging captures the brand's Ocean City birthplace. By leaning into the energy of an all-American summer, this can design is taking old school design and turning it into an entirely modern aesthetic, with plenty of white space and an almost vertical logo, taking nods from modern brands but with a perfectly classic twist.

Hoop Tea was born on the boardwalk of Ocean City, MD — founded by a couple of friends who quit their jobs, moved to the beach and never looked back. As they prepared for Northeast regional expansion distribution, we looked to create a system that captured the brand's birthplace DNA and brought the buzz of the boardwalk to every can. We anchored our elements in nostalgia and the energy of summer, strategically evolving the brand to compete at a national level without losing its soul.