Heinz is well aware of the love some fans have for its signature 57 ketchup, including those that go so far as to rep the condiment with tattoos.

Today, Heinz has announced a new, limited-edition bottle that makes it easier for die-hard fans to express their devotion to the brand’s tomato-based condiment. The Heinz Tattoo Ketchup comes in the familiar glass bottle but features a unique, peelable label that can serve as a template for tattoo artists to recreate the brand’s famous keystone.