Oscar Mayer introduced Lunchables in 1988, and the pre-packaged set of crackers, deli meat, cheese, dessert, and a drink proved popular with families looking for a time-saving solution to the hurried morning ritual of preparing breakfast and packing lunches. The brand has changed a lot since 1988, addressing nutritional concerns and evolving tastes and introducing new types of kid-favorite meals, like nachos, pizza, chicken nuggets, and all-dessert dipping snack packs.

However, the latest change to Lunchables is its brand identity and packaging by creative agency JKR.