Ice cream is notoriously sweet, both in taste and attitude, but Foff! is a brand flipping that idea on its head. Designed by Jade Ratcliffe Creative, the ice cream packaging echoes the brand’s well-known streetwear and lifestyle branding. The edgy attitude, black and white color palette, and punchy typography allow this ice cream brand to extend the street style aesthetic into unventured territories, also known as the dessert space.

TAKE YOUR ICE CREAM AND FOFF! Foff! is a streetwear and lifestyle brand that has extended their popular line of merchandise to small batch, artisanal ice cream. Just like their sought after t-shirts, hoodies and collectible gnomes, Foff! Brand’s “FOFF SRV” (soft serve in pints) comes in ever changing, limited edition, flavour combinations like “BEAN THROUGH IT” (coffee swirl + black caramel crumble) and “SEA U NEXT TUESDAY” (sea salt pretzel + chocolate cookie). Available exclusively at PERVERTED ICE CREAM, FOFF SRV has a forward thinking approach to indulgence. FOFF SRV is plant based with a focus on sustainability, reflected in their packaging and their processes. Foff! Creative Director Jade explains that he knows these efforts won’t save the planet but Foff! is committed to do as little harm possible. “You can be a good time, punk rock, $h!t disturber without being a total a$$hole.”