JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

On Demand: Decoding Beardwood and Danone's Redesign of Oikos

by Chloe Gordon on 09/20/2022 | 1 Minute Read

Go behind the scenes of reinventing OIKOS, an iconic yogurt brand. Learn how Beardwood&Co and Danone broke the rules of traditional client and agency relationships, redefined the design process, and created a whole new brand world for OIKOS — to show that wholesome and good-for-you doesn’t have to be boring.

From the real deal on how we rallied our “inner mavericks” to launching during a global pandemic, we created the space to dig in and crack open a juicy challenge. Join Lauren Koprowski Bodner, Director, Brand Design Strategy at Danone, and Sarah Williams, Partner and Chief Creative Officer at Beardwood&Co — as they share the true story of how they took a radical new approach and what they learned along the way.

In this session you'll take away

  1. How to successfully blend your brand & agency teams with real-life tips and advice
  2. How to seamlessly meld strategy and design to create high-impact creative
  3. How to create design principles for a “brand world” that can live across the brand experience

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