This is a hot take, but breweries sit at the intersection of arts and culture in my world. They’re a place people can come together, bond over a beverage or two, and consequently become inspired by the fresh packaging and branding.

Holasoyka designed the packaging for the Barcelona-based brewery ODDITY BREWING. The result is a cheerful design that places the arts at the center of each work. The hand-drawn aesthetic combined with zesty color combinations makes for a wildly upbeat beer can suitable for any demographic. It’s rare to find this jolliness in the beer industry, but when it’s discovered, it’s much appreciated.