Dobleu Studio tapped into the tradition of tortilla making to design packaging for the tortilla brand Nixtlán. The orange and brown color palette were curated artfully, inspired by the nature, warmth, and fire used in creating the brand’s recipes and ethos. The typography blends the brand’s personality with a sense of ruggedness, blending modern design elements with rich cultural inspiration. Plus, the illustrations are undeniably inviting.

The objective was to create a brand that reflects the traditional way of nixtamalization of corn dough to make tortillas, which is the pre-Hispanic way in which the tortilla was made in Mexico-Tenochtitlan, with graphics and colors that evoke the tradition, the artisan process and the ancestral, so as to build a different concept to all existing tortilla factories in Mexico and representing the brand’s own attributes.