8 Is the “Noo” Lucky Number For This Wellness Brand

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Pavement Design has created a balanced, sleek look for No. 8’s new line of high-end nootropics. The gummy dietary supplements come housed in clean colored glass jars embossed with the distinctive no.8 that stands not just for the brand’s identity; the number’s symmetry signifies their purpose of bringing balance to your life through mental wellness supplements. Additionally, the number 8 honors the design elements inspired by the brand’s Chinese heritage, as it is the number of luck and harmony in Chinese culture.


In Chinese culture, the number 8 symbolizes luck and harmony, with its two halves held in perfect symmetry both vertically and horizontally. Inspired by their heritage, No. 8 Health chose to honor their roots and reflect their beliefs that mental wellness is grounded in bringing the body and mind into balance when creating these products. No. 8 believes in the power of nootropics and mindful practices to help everyone live a balanced, harmonious life. To capture this spirit, an illustrative numeral 8 logo was created to serve as the centerpiece for the brand. Featuring botanical elements and amplitude lines, the mark visualizes the benefits that nootropic supplements can bring to a healthy and mindful lifestyle. Clean packaging featuring powder-coated glass jars emblazoned with an embossed logo lend a sophisticated feel to this upscale brand.
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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