Marketing tightly regulated products like beer and cannabis present significant challenges. Everything from packaging and advertising is subject to a series of rules, and innovators must devise clever ways to communicate with consumers without running afoul of regulators.

Ceria Brewing, founded by 32-year brewing veteran and Blue Moon creator Keith Villa, recently gave its alcohol-free and cannabis-infused brand a refresh, working with agency Mother Design. A doctor in beer brewing with a Ph.D. from Vrije Universiteit Brussel, Ceria is Villa’s newest venture in pushing the boundaries of brewing. Ceria’s new brand strategy and visual identity balance classical imagery with modern flair, paying homage to craftiness and the Roman goddess Ceres who oversaw agriculture, grain, fertility, and motherhood.