MF Kookies is a cookie brand with an irreverent sense of humor. The custom illustrations paired with vivid colors and fun typography create a brand consumers instantly gravitate towards. Designed by Design Womb, the packaging makes cookies, something previously irresistible, even more so.
The cookie brand’s identity showcases the MF of MF Kookies, founder and mother, Maryfran, in a playful yet chic illustration that is memorable and lures you in provoking laughter and curiosity. We designed and developed a custom sleeve for the single servings, as well as a hinging half dozen custom box for easy shipping and storage in a freezer. The brand’s color system is rooted in flavor-inspired tones, with a bright accent for each delicious cookie recipe. Cookies are a 24/7 thing Let’s face it, sometimes we all just need a cookie from mom. If your mom is busy, MF has you covered. You’ve tried the rest now it’s time to try the Mother F*#@ing best.
