While acrylic painting isn’t rare in the art world, it is rare to find these paintings within the packaging design world. Artfully, fín studio has created labels for SOUL Roastery Coffee from acrylic paintings, and the result is highly visual and engaging packaging. Highlighting the farm-to-cup dedication from SOUL, the handmade-inspired packaging system is highly thoughtful and inventive, not to mention museum-worthy.

A unique color palette has been applied to differentiate flavors or the unique tastes of each pack; such as red and violet for spicy, green and blue for sweetness, and so on. We will then carefully photograph each individual artwork and apply it on the final label designs. Hopefully, we would be able to transfer these raw and unique tastes into the new look of the packaging, and maybe inspire and excite you all–enthusiastic coffee drinkers.