Featured image for Cosmic Bliss's New Identity Is Immaculately Seamless

Cosmic Bliss's New Identity Is Immaculately Seamless

by Chloe Gordon on 06/30/2022 | 2 Minute Read

Coconut Bliss was previously a brand known for its dairy-free ice cream, yet, recently, they've branched into a space that includes dairy, so a new identity was in need. Bullish is the agency behind Cosmic Bliss' design and rebranding, and the new packaging seamlessly continues the previous brand identity.


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When Coconut Bliss introduced a new line of super-premium grass fed dairy ice cream, they knew had to change their name, not to mention their entire product architecture. They also had a strong sustainability story that wasn't being communicated. Bullish helped them to refocus their core elements and embrace their core ambition, while developing a structured brand architecture that would give them a strong path forward through their transition. A lot of brands are suddenly talking sustainability, but making magic the earth-friendly way has been the Bliss of life since 2005. Every aspect of the brand is crafted with the utmost care and attention to preserving our planet for generations to come: from how they source our ingredients and packaging; to how they commute to, and power their LEED Certified office; to donating 1% of all sales to 1% for the Planet. And along the way, they've learned that doing things the right way is the way to tasting true Bliss.

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