DIELINE AWARD WINNERS REVEALED

Marx Design Blends Utilitarian Packaging With Swanky Cocktail Toppers For Brand Tipple Topper

by Chloe Gordon on 05/11/2022 | 2 Minute Read

One of the most impressive aspects of ordering a cocktail at a bar or restaurant is how striking the drinks are. Grandiose glasses, exquisite flavors, and even more unique garnishes make the appeal of ordering a drink out all the more exciting. Of course, while it's fun to order drinks from your favorite mixologist, it can also be quite costly. 

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StrangeLove Drinks recognized this inability to mimic mastering swanky drink recipes at home, and they want to commandeer the cocktail garnish market. Tipple Topper is a new garnish brand delivering all-natural Australian dehydrated beverage garnishes created for extravagant home cocktail making. The packaging, designed by Marx Design, fuses the practical with the dapper, and the result is stunning. 

The garnishes within the packaging are enough to impress, yet, StrangeLove threaded its design strategy of borrowing styles from the past and modernizing them for the future. Utilitarian emergency army food rations inspire Tipple Topper's packaging system with straightforward imagery and sans-serif typography juxtaposed with vivid colors. 

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The simple white background and rippable seal continue the utilitarian concept. Yet, the practicality element seems practically like a moot point with garnishes as enchanting as these. 

Tipple Topper products are available for purchase at Strangelove.com.au

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