Makeup Brand HIJINX’s Identity Finds Inspiration In Self-Expression

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With all its nuances, makeup is a highly emotional form of self-expression. How and where you wear it speaks volumes, and it allows folks to showcase their personalities uniquely.

HIJINX is an eyeliner brand developed by Yungbld founder Laura Miller. The brand was founded and inspired by artists and creatives who use makeup as a form of expressiveness. Because imaginative rule-breakers inspired the brand, the branding and packaging systems are reflected by this carefree attitude.

Editorial photograph